Product Launch
Basics of a Squeeze Page
Squeeze pages are basically pages that call people to take action. Just like salesmen of decades past used to “put the squeeze on” potential buyers, you are doing the same with your website squeeze page. This page needs to have the ideal content and layout so that your visitors can be enticed to carry on and either sign up for an email list or purchase something that you are selling. Engaging the reader with this type of page is generally for the purpose of email address collection, however, not sales. There is a completely separate page that you need to create to generate sales. That will come later.
For now, you need squeeze pages to get people interested. Your squeeze page needs to be compelling enough to draw people in and make them give you the email address that you are looking for. This page should:
- Be direct. If you take too long to get to the point, people will leave. Let them know what they need to know and keep them intrigued so that they will continue.
- Include information about why the consumer wants more from what you have to offer. They are asking you why they should care. It is up to you to tell them.
- Have color. People don’t want boring black text. They need to see colors in order to be interested and keep reading. Use red for alerts or warnings, blue for calm text, green for motivational text, and yellow for things to which you need to call attention.
- Be broken up into sections. No one wants to read a boring page-long paragraph of information. Utilize the white space to get your point across and make what you DO say count even more.
- Use images and videos only if it won’t slow the loading of the page. If you have slow loading, people will walk away quickly. However, images and videos can help grab attention, as well.
- Include SEO that focused around the message that you are trying to get across. This way, when people search for the topic of your page, they will find it in the search results.
These are all of the basic elements that you need to think about and include on any squeeze page. It doesn’t matter what you are trying to sell because you have to get people interested in the same way that everyone else does. Use these tips to make your squeeze pages a success.
Create a Product Launch Calendar: How to Lay Out the Dates
Creating a successful business is all about organization. One of the best elements that you can use to achieve that organization is a product launch calendar. This is a calendar where you can layout every single detail of your pre-launch through the launch as well as continuing tasks after the launch to ensure that your business comes out of the gates as a success without any waiting. Learning how to create this calendar and layout, the appropriate dates can seem like a daunting task. Take the time to look at your options carefully and make sure that you have all of your ducks in a row before you get started.
To be successful with the date layout in your product launch calendar, here are some important events that you need to include:
- Product launch date. This can come before or after the other events on your calendar, or at any place in between depending on your marketing strategy. If you want some pre-launch marketing, go for it. It will certainly help improve your business by letting people know what is coming.
- Page releases. This includes the sales page and the squeeze pages. You need to capture email addresses and create a sales page that intrigues buyers to invest in whatever it is that you have to offer. You need to release these pages at the right time in order to get the right results for your business or product launch.
- Next comes the introduction or tease. This is something that you can do before the product launch to get people geared up. It can also be offered after the launch as a segue into your squeeze or sales pages. Get people interested and tease them so that they want to know more and become a buyer.
- Getting affiliates. While this might seem like it should occur after the product launch, you should be networking and farming your prospects well before launch for the best results. People will obviously be hesitant until they see the end result of the product that you have to offer, but lining them up and generating interest is a great way to get ahead. This is also something that you need to keep as an ongoing task on your product calendar.
When it comes to laying out the dates for your product launch calendar, the typical order is: launch date, squeeze page release, sales page release, introduction or teaser, and affiliate gathering. However, if there is a more suitable timeline that fits your needs, feel free to rearrange as needed.
